There was a time when Buick was the brand of choice for doctors, lawyers and politicians. Its cars were elegant enough to show success without being overt signals of wealth, they were the epitome of inconspicuous consumption. But that was a long, long time ago. Buicks of the last 30 years look like slightly disguised versions of a run-of-the-mill Chevrolet, with a bit more chrome and better seat fabrics.
Buick design went from purposely understated to flat-out dull, and the average age of the brand’s buyers shot up to over 70 in the mid-2000s. If it weren’t for Buick’s success in China, the Trishield would have likely followed Oldsmobile into retirement. But instead of mothballing Buick for good, General Motors decided to finally give the brand what it really needed: new and exciting products. Former Vice Chairman Bob Lutz went as far as to say that Buick’s new products were going to compete against Lexus. We were all a bit skeptical, but one vehicle began making believers.
The Buick Enclave took many by surprise when it debuted in early 2007 with attractive styling and a well-appointed cabin. And since production started, the Enclave has proven to be a strong seller. In fact, the Enclave continually beats the combined sales of its crosstown rivals, the Ford Flex and the Lincoln MKT.
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